As a part of my Bachelor studies one project was to create a corporate design for a city of our choice.
Because of my icelandic roots I chose Reykjavik, the capital of Iceland. The logomark is a stilized version of the icelandic flag as well as the "Hallgrimskirkja". The church of hallgrim thrones on top of the city and it's architecture is supposed to remind you of the salt pillars on the icelandic shore. The claim "Borgin okkar" translates to "our city" and was reused from the current logo.
Furthermore I created the business equipment and merchandise for the city. The slogan "Experience Reykjavik" combined with public attractions of the city and a colorful background representing "Aurora", the polar lights" is supposed to attract tourists, the most important revenue stream of the island.
